New Logo for the City of Ridgefield
The City of Ridgefield has begun implementing a new logo and branding based on findings from a brand and identity project which began in July 2015. The project focused on identifying the story, soul, and direction for Ridgefield and creating a way for the current stewards of the city to nurture that story and assure that it endures. To enable the City to tell the Ridgefield story in one unified voice, the branding project identified the pillars of Ridgefield’s identity:
- Enriching natural environment
- Small town charm and connected, active community
- Inspiring opportunities for residents, visitors and businesses
These pillars will be incorporated into the City’s message through its website, brochures, marketing and other avenues of communication.
Each element of the new logo represents a unique attribute of the Ridgefield community. The typeface represents the forward and upward movement of the City, while retaining its tradition and small town charm. The sandhill crane reflects the City’s commitment to the environment and its vibrant and active community.
Much of the City’s new logo and overall branding came from the people of Ridgefield. A Brand Advisory Panel of local stakeholders was established; surveys were distributed; and focus groups, workshops and meetings were held with City Council members, residents, and representatives from the Port of Ridgefield, the Ridgefield School District, the Ridgefield National Wildlife Refuge and members of the business community.
“It’s an exciting time for Ridgefield,” said Steve Stuart, City Manager. “We are forward thinking but rooted in tradition. So when we plan for our City’s next chapters, we want to capture our community’s energy and aspiration, while making sure to understand and hold on to our small town charm and deep connection to the environment. I think this work tells a story true to our place and that gives us a path to accomplish it.”